AlphaGraphics of Aurora: May 2011

Wednesday, May 11, 2011

Discover AlphaGraphics : Open House

(Aurora, CO; May 11, 2011)

Please join us for our Open House on May 19 at 4-6pm. Come learn about our extended services from marketing to print to mailing. Take an personalized tour of our facility and ask questions on how we can customize our services for your needs.

In addition to learning about AlphaGraphics of Aurora, come meet the new owners, Ken and Char Eiken who bring a new perspective to our team, especially in helping you sell to your clients. And meet the rest of the team -- Darrell, Brenda, Steve, and Victor -- with a combined experience of 70 years.

About AlphaGraphics of Aurora

At AlphaGraphics of Aurora, our mission is to “Help our customers communicate with their customers.” AlphaGraphics of Aurora is a full-service printing and marketing services company serving Aurora, CO including Buckley AFB and areas east of Quebec Street from 51st Avenue to Belleview Avenue. For more information, contact Ken Eiken at 303-261-1334.

Thanks!

AlphaGraphics of Aurora

15801 East Centretech Circle

Aurora, CO 80011

303-261-1334 (office)

877-685-0618 (toll free)

303-261-1338 (fax)

us636@alphagraphics.com (email)

us636.alphagraphics.com (website)

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Thursday, May 5, 2011

Bleeds, and Crops, and Margins, Oh My!

Second in a series of print production blogs. Up next, we’ll discuss color.

Hint: When you're producing your own project in a page layout program like Adobe InDesign, let the software manage the bleeds, margins, and crop marks for you.

The edge of a sheet of paper is a fun, but challenging area to design around. Having art and design go off of the page is a great way to expand your message and brand!

The challenging part is to keep all relevant content far enough away from the edge so it’s not lost in the trimming phase of the production process. A safe amount of margin space for business cards, postcards, and the like is one-eighth of an inch (0.125”). This allows the paper a small amount of room to move around during traditional or digital printing without the risk of content being cut off.

The opposite end of the margin is the bleed, content that you do want to cut off. Allowing the same amount of space outside the page prevents cutting that yields a small amount of blank paper from showing.

In between the margin and the bleed is the edge of the page and this is where crop marks help in the production process. By defining the edge during printing, the bindery department will know where to trim the page.

So be bold and straddle the bleeding edge!

Please post any questions or comments that you may have or give us a call! We'll be happy to help.